Growth execution for PE-backed and founder-owned companies.

We work with CEOs, investors, and management teams to find where revenue is leaking, fix the commercial system, and turn it into real revenue and margin improvement.

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8-WEEK COMMERCIAL AUDIT
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BOARD-READY REPORTING
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EXECUTION SUPPORT SCOPED TO THE ISSUE
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$20M–$500M REVENUE RANGE
These are the problems that don't get fixed by hiring another agency, or running another workshop.

No single source of revenue truth

Data is fragmented across marketing, sales, finance, operations, and customer experience.

Activity without accountability

Teams are busy, but ownership, priorities, and follow-through are unclear.

More spend, not more growth

Budget is scaling before the commercial system is fixed.

Leadership flying blind before the board meeting

The business cannot clearly explain what is working, what is broken, and what to do next.
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How an engagement looks

First 7 weeks — Find the truth

01
We start with a focused commercial audit across the business model, customer journey, channel performance, reporting, team structure, and decision cadence.
A clear view of where growth is leaking, what matters most, and what needs to change.

Week 8 — Align on the plan

02
We turn the audit into a practical operating plan: priorities, owners, KPIs, sequencing, and the first execution roadmap.
A board-ready view of the problem, the opportunity, and the path forward.

Execution phase — Fix the system

03
Execution depends on the size and complexity of the issue. Some businesses need targeted support. Others need a deeper embedded operating role.
Shipped improvements, tighter reporting, stronger accountability, and measurable revenue or margin movement.

Ongoing support — Stay close where needed

04
Where the problem is complex or the internal team needs support, we stay embedded to keep momentum, pressure, and accountability in the system.
Weekly decision loops, monthly reporting, and continued execution support.
Every engagement starts with a 6-week commercial audit. Execution support is then scoped around the size, urgency, and value of the opportunity.
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Results

+36% revenue, 24 months. +8% marketing spend

Distressed asset at entry. Proprietary ERP that couldn't scale, no attribution, no view of the customer journey. Claymore rebuilt the commercial engine end to end.
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PE-backed home services
Distressed asset at entry. Proprietary ERP that couldn't scale, no attribution, no view of the customer journey. Claymore rebuilt the commercial engine end to end.
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+20% revenue uplift across four digital channels. Per-location economics that accelerated the rollout

Aggressive unit-growth thesis on a foundation that couldn't scale. Fragmented systems, no attribution, 38% of revenue from untracked word-of-mouth.
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PE-backed specialty health & wellness
Aggressive unit-growth thesis on a foundation that couldn't scale. Fragmented systems, no attribution, 38% of revenue from untracked word-of-mouth.
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3x owned-channel lead share opportunity at up to 60% lower CAC

Aggregator-dependent acquisition. Volatile CAC. Seven systems held together by Zapier. No measurement of the dependency the sponsor was trying to break.
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PE-backed multi-brand home services rollup
Aggregator-dependent acquisition. Volatile CAC. Seven systems held together by Zapier. No measurement of the dependency the sponsor was trying to break.
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25x paid acquisition volume opportunity at 22% lower CPA

Strong operations, invisible commercial engine. Seven systems, two CRMs, zero attribution. Double-digit share of annual pipeline living in spreadsheets.
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PE-backed industrial B2B distribution
Strong operations, invisible commercial engine. Seven systems, two CRMs, zero attribution. Double-digit share of annual pipeline living in spreadsheets.
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Growth-focused executives and investors trust the approach we bring to every business: operator-minded, results-obsessed, and relentlessly accountable.

Here’s what they’ve said.*
“They helped us significantly upgrade our marketing tech stack and vendor relationships. Their guidance directly improved our performance, speed, and ability to scale. They knew what good looked like and helped us get there faster.”
jeff back
Jeff Beck
Current: CEO, Window Nation
Former: CEO, Leaf Home
“They helped us take a more disciplined, performance-driven approach to marketing. Their perspective was grounded in real operational experience, not theory, and it helped us focus on what actually moved the needle.”
Harley Magden
Harley Magden
Current: CEO, Magden Motors; Owner, Mikey & Mel’s Deli
Former: Co-Founder, Window Nation
“They helped us bring more discipline and data into our marketing efforts. From improving channel performance to building out reporting infrastructure, their support helped us scale smarter and move faster.”
Michelle Mendoza
Michelle Mendoza
Current: CEO, Hydration Room
Former: WeightWatchers, J.P. Morgan
“They understood what growth-stage businesses need — fast execution, clear reporting, and real accountability. They helped us align marketing with the broader strategy and made it a driver of performance, not just spend.”
Spencer Hart
Spencer Hart
Current: Founder, Primrose Equity Partners
Former: Paceline Equity Partners
“They helped drive a true digital transformation in a business that wasn’t built on digital. From infrastructure to execution, they helped modernize how we operated and gave us the tools to compete at a different level.”
Tom Head
Tom Head
Former: CEO, Blackmon Mooring / BMS CAT
“They helped lead a true turnaround. There was no real data, no visibility into marketing ROI, and the wrong partners in place. They rebuilt the structure, changed out agencies and talent, and gave leadership the insight to run the business on data. It’s now a performance-driven organization taking share in a highly competitive market.”
Kevin Modany
Kevin Modany
Current: CEO, 50 Floor
Former: CEO, ESI Service Corp
“They brought real structure to a business that had outgrown its marketing foundation. Their ability to bring in the right tools, people, and insights helped us transition from reactive to strategic — and from anecdotal to data-driven.”
Seth Richards
Seth Richards
Current: Executive Partner, AEA Investors
Former: CEO, Implus
“They helped us build a scalable foundation for marketing, connecting data, systems, and performance in a way we didn’t have before. It brought structure, visibility, and a real sense of control to how we operated.”
Bridgette Miller
Bridgette Miller
Current: CMO, Sodalis Group
Former: CMO, Henkel Group; CMO, Melissa & Doug
“They acted as a true business partner, helping us think differently about platforms, systems, and how marketing infrastructure supports the broader business. Their input shaped how we operate today.”
John Mansfield
John Mansfield
Current: COO, Dogtopia
Former: CRO, Chemical Guys
“They were instrumental in helping us build a new med spa business from the ground up, from defining the marketing strategy to implementing the full tech stack. Their support set the foundation for a strong, scalable launch.”
Nathan Khalil
Nathan Khalil
Current: CEO, Hone MD; Founder, Saltair MGMT
Former: AEA Investors
“They’ve been a key partner in helping us evaluate marketing performance across our portfolio, and in how we underwrite future acquisitions. Their ability to translate marketing into ROI, infrastructure, and enterprise value has made them a critical part of our diligence and operating playbook.”
Trevor Rinker
Trevor Rinker
Current: Founder, Saltair MGMT
Former: Percheron Capital
*Reflects work performed by Claymore leadership prior to the firm’s founding.

Senior operators. Specialist bench. Clear ownership.

Claymore brings together operators with experience across growth, PE value creation, commercial operations, media, analytics, sales, delivery, and GTM execution.
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These logos reflect Claymore engagements and partner operating experience as labeled above.

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