perspectives
Our point of view
Whitepapers
The Business Underneath
Data shows the business you run. Rarely the one on the door.
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How to Build a Modern PE Firm
Six changes that separate a firm from a fund
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The Claymore Way
Marketing is the last thing we fix, not the first
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Hostage Funds
A new framework for PE governance failure
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The Brand Tax
Why the cut you make in year one is the problem you inherit in year three
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Bridging the Gap
Why marketing reports never reach the metric the deal team paid for
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The Gathering Storm
Why private equity's crisis is deeper than it looks, and what it will take to survive
The Gathering Storm
Why private equity's crisis is deeper than it looks, and what it will take to survive
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Marketing as an Asset Class
The line item that determines what every other line item costs
Marketing as an Asset Class
The line item that determines what every other line item costs
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Reading Cialdini Wrong
The principles work. The way the digital industry uses them does not.
Reading Cialdini Wrong
The principles work. The way the digital industry uses them does not.
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Perspective
Why is the Operating Partner role challenged?
Most operating partners face a fundamental constraint: influence, not authority. Even when the firm owns the portfolio company, they still approach the CEO as an outsider. If the CEO doesn't see the value, they move on. No mandate, no ownership, no accountability for execution.
