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Build the evidence before the buyer asks.

Exit and raise readiness is buy-side diligence run on yourself, early. Everything a buyer or investor will probe, we test, fix and document before the process starts.

When
12 to 18 months before a sale or raise
Lens
The buyer's diligence, run on your own business
Output
Evidence pack, equity story, data room
Diagonal white lines on black
Photo: Adrien Olichon / Unsplash

The problem

The growth story is real. The buyer's diligence can't confirm it.

Exits stall and multiples compress for the same reason: the buyer's diligence finds numbers that don't reconcile, attribution nobody can verify and a pipeline nobody trusts.

What you get

Every growth claim, with the evidence behind it.

  • A pre-exit commercial audit: the buyer's assessment, run while there is still time to fix what it finds
  • Attribution buyers can verify: one set of numbers from lead to sale to margin, reconciled to finance and the board pack
  • The evidence pack: for every growth claim, the baseline, the action taken, the result and the data behind it
  • The equity story: the demand-side narrative, written from proof, that the next owner can underwrite
  • A data room built as we go, and a management team rehearsed on the numbers

Issues found by the seller get fixed. Issues found by the buyer get priced.

Team

We assess commercial engines for buyers, so we know what their diligence will look for. Exit readiness applies that lens from the sell side, with the operators who will fix what it finds.

FAQs

When should we start?

Ideally 12 to 18 months before a process, so there is time to fix what the audit finds as well as document it.

What if the process is sooner?

We sequence by what a buyer will test first: the claims the model depends on and the gaps most likely to be priced.

How is this different from vendor due diligence?

Vendor diligence reports on the business as it is. Exit readiness tests the commercial system early enough to fix it, then builds the evidence.

Spencer Hart
“They understood what growth-stage businesses need, fast execution, clear reporting, and real accountability. They helped us align marketing with the broader strategy and made it a driver of performance, not just spend.”
Spencer HartFounder, Primrose Equity PartnersFormerly Paceline Equity Partners

How far is the process? Start there.

We invest to find your revenue leak. Then we stay to fix it.