Test the growth case before you price it.
Growth Due Diligence reads the target's revenue engine in 10 days. Operators work inside the target's ad accounts, CRM and analytics and test the assumptions the model depends on. You get a Revenue Engine Score for the target, quantified risks and Day One priorities.
- Timing
- 10 days from access
- Access
- Read-only: ad platforms, CRM, analytics
- Output
- Revenue Engine Score, quantified risks, Day One plan
The problem
Data rooms show activity. The model needs revenue.
Most growth cases rest on marketing and sales assumptions that nobody has tested at source.
Management decks report traffic, leads and spend. They rarely show whether spend produces profitable customers, whether attribution can be trusted, or how far acquisition cost moves when budget scales.
Benchmark decks compare the target with an industry average. We open the accounts and check what actually happened.
What you get
A view of the growth case you can take to committee.
- Growth assumptions in the model validated or challenged, line by line
- Unit economics by channel: acquisition cost, payback and the spend that drives revenue
- Data and attribution quality, so you know which numbers to trust
- Risks quantified in revenue and cost terms, ranked by impact on the case
- A costed list of changes and Day One priorities for the hold
Each capability is scored and rolled up into the Revenue Engine Score for the target: Measurement, Media, CRM and lifecycle, Conversion, Creative, Retention, Leadership, AI readiness, and Data and analytics.
Live deal
We scope diligence to the transaction timeline.
- 01
Send the timeline
The target, the deal stage and when committee sits.
- 02
Agree scope and access
The questions the model depends on and the systems we need to see.
- 03
Findings to your timeline
Risks quantified, a costed list of changes and Day One priorities.
Team
The people inside the accounts have run marketing, sales and data functions in PE-backed and mid-market businesses. They read a CRM the way an operating team will have to live with it.
FAQs
How quickly can you start?
Once access is in place. We scope diligence to the transaction timeline and agree the start date with the deal team.
What access do you need?
Read-only access to the target's ad platforms, CRM and analytics, plus the relevant data room material. We agree the access list during scoping.
How is this different from commercial due diligence?
Commercial diligence tests the market. We test whether the target's marketing and sales system can deliver the growth in the model, using the target's own data.
Is the work confidential?
Yes. We work under NDA with the deal team and, where access is granted, with the target.
“They’ve been a key partner in helping us evaluate marketing performance across our portfolio, and in how we underwrite future acquisitions. Their ability to translate marketing into ROI, infrastructure, and enterprise value has made them a critical part of our diligence and operating playbook.”